How visible is your business to ChatGPT, Gemini and Claude?
AI systems like ChatGPT and Google AI Overviews read websites differently than humans — and most businesses aren't built for that. bizbuz.be scans your website and your Google Business Profile and tells you in plain language what AI systems can find about your business — and what you can do about it. 125 checks, 9 pillars, one clear score out of 100. Built by a software engineer with 20+ years of experience, who discovered this problem firsthand with this very website.
The origin of BizBuz
When Christophe & Bieke started their group accommodation in 2003, he built the website himself. The rental ran without Booking.com, without Airbnb — purely on their own. With a fascination for SEO, he managed to keep the calendar full and stay highly visible on Google for years.
A lot has changed since then, but that fascination remained: how do you claim your spot in search results as a small player? With the rise of AI, history is repeating itself. New rules, same question.
bizbuz.be emerged when he built his new website via AI in early 2026 and noticed that AI delivers good work but without all the necessary steps to optimise discoverability. SEO and GEO are not the same — and bizbuz.be is the first tool in Belgium that measures this.
A scan via bizbuz.be requires no account: one scan, an immediate, concrete action plan.
Why this matters
More and more people are asking their questions not to Google, but to ChatGPT, Gemini or Copilot. AI mentions only 3 to 5 businesses per answer — where Google still showed 10 links. If your website isn't readable by those systems, you simply don't exist in their answer. bizbuz.be analyses 125 checks across 9 pillars: from structural readability and entity identity to AI visibility, web reputation and agent readability.
Of the hundreds of Belgian businesses scanned, 8 out of 10 are invisible to AI today. That's why every scan ends with a concrete step-by-step plan with copy-paste instructions for ChatGPT or your web developer — your report stays available for 12 months.
Technical background
Software Engineering
11+ years at Wolters Kluwer Financial Services — quality automation, on-site implementations, enterprise software (FinArch/Fibre)
Process Automation & AI
ClickUp Expert & Claude Code Architect at Fourcast — digital transformation with AI tools and process automation
Bid Management & Strategy
Full tender process — from market scanning to submission. Tenders in Flanders and Wallonia
Online Platform Specialist
Building and optimising online platforms — from learning environments to client portals
Festina Lente
bizbuz.be is an initiative of Festina Lente bv. The name — Latin for "make haste slowly" — reflects our philosophy: research thoroughly, build thoughtfully, and deliver value step by step.
We believe that every Belgian entrepreneur deserves clear, actionable insights about their online visibility — without jargon, without expensive consultants. Every action point includes a copyable prompt for ChatGPT or Claude, or a ready-made briefing for your web developer.
Our own AI readiness score: 78%
BizBuz score-evolutie — ardennest.be
Scores up to April 2026 were measured under the former 73-check methodology; since July 2026 the scan counts 125 checks across 9 pillars.
bizbuz.be is an initiative by Christophe, co-owner of ArdenNest.