ArdenNest
Brand Toolkit
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Downloads 2026
DL flyer
Print-ready DL flyer, 99×210 mm + 3 mm bleed, double-sided with photos and QR
~8.5 MB
Download
Logo pack
Heritage logo: artist illustration of the farmhouse + Lora wordmark (ARDENNEST · GEDINNE · ARDENNEN) — SVG + PNG, plus standalone wordmarks for light and dark use
~500 KB
Download
Mailbox sign 30×20 cm
Sign for the mailbox: logo, house number 3, names and company — 300×200 mm + 3 mm bleed, print-ready
~450 KB
Download
Reception sign 30×15 cm
RECEPTIE · RÉCEPTION with logo, names, phone numbers and QR — 300×150 mm + 3 mm bleed, print-ready
~450 KB
DownloadColours
Primary green
Headings, accents, buttons
Secondary brown
Labels, subtle text
Accent cream
Backgrounds, cards
Text charcoal
Body copy (never pure black)
Border soft brown
Borders, dividers
Typography
Lora
Weights: Regular (400), Medium (500), Bold (700)
Use: logo and emblem (ARDEN/NEST square), text-as-paths in all logo files — same family as the headings
Lora
Weights: Regular (400), Medium (500), Bold (700)
Use: titles, section headings, display text — same family as the logo
ArdenNest
Quiet luxury for moments together
Waar het hele gezelschap samenkomt
Inter
Weights: Regular (400), Medium (500), Semi-bold (600)
Use: body copy, buttons, labels, navigation
Cooking for 26 is no chore here — it's the highlight of the day.
Two professional dishwashers clean everything in one go after dinner.
bieke@ardennest.be · +32 (0)61 58 89 45
Media
QR code — website
Points to https://www.ardennest.be
Tone & guidelines
Do
Concrete and specific: "7.2 m oak table", not "long table"
Warm and personal: talk to guests like family
Honest about limits: "No pool — by design"
Recognisable scenarios: "When the kids are asleep..."
Belgian, not generic: write the way a Belgian host talks
Don't
No superlatives: not "unique", "unrivalled", "ultimate"
No holiday clichés: not "nestled", "oasis", "escape"
No vague luxury: the word "luxury" is off-limits (too loaded)
No pressure language: not "Book now!", "Don't miss out!"
No apologies for deliberate choices: not "unfortunately no pets"
Positioning
"Quiet luxury for moments together"
Everything that serves being together. Nothing that distracts from it. ArdenNest is built around one idea: the best moments happen when a group truly comes together — at the table, in the garden, by the fireplace. No features that distract, just quality you can feel.